Upcycled wedding couture by Regina Turbin to shine at Metaverse Fashion Week as part of PUMA’s “She Moves Us” platform
Wedding: Upcycled drop is created by @digital.fashion.princess (Regina Turbina), an international digital fashion designer and web3 enthusiast based in the Middle East, powered by PUMA and ARTISANT platform.
The drop is part of PUMA’s “She Moves Us” movement, that wants to empower women through sharing their success stories and changing the narrative especially in fields that are still male dominated.
PLAYING GODDESS
A magnificent and magical image that celebrates feminine strength, wisdom and grace. The patchwork dress is made of cotton and lacy patches with a PUMA logo at the bottom. The peach-coloured top is assembled from a backpack and there are also elements made of gloves and sneakers. The lacy wedding veil, sparkling beads and a cap add a final touch to the image.
TENDER TOUCHLINE
The most delicate and minimalistic wedding look is created from the satin silk with football gloves and sneakers integrations on the chest and cuffs. The white hat is decorated with a football element.
EL CAVALIER
The men’s look is a combination of the straight cut jeans made from PUMA footballs and a digital metal jacket also decorated with football and sneakers elements.
GAMECHANGER
Gamechanger look is a one-of-a-kind patchwork dress made from PUMA footballs. The football elements were attached to the lacy basis with digital threads — the resulting pattern has a unique layout. There is also a lacy catsuit under the dress and a heavenly transparent digital organza cape behind.
The Real Digital Wedding
The collection represents four dazzling digital garments that combine the elements which don’t come together too often in the physical world — upcycled PUMA sneakers, footballs, goalkeeping gloves and backpacks are merged with heavenly light wedding fabrics, silhouettes and vibes of bliss. The inspiration comes from Regina’s personal perception of the PUMA brand essence and values and personal wedding experience, when she and her husband decided not to have a formal wedding ceremony but Regina kept thinking of the wedding dress she could wear.
Digital space has no limits for creation so the idea of the PUMA wedding collection came up naturally. “I think these garments would look simply outstanding in reality just as they do in the Metaverse and I would be delighted to wear one of these dresses in the physical world someday”, says Regina.
“The combination of very diverse elements is the living proof that there are no boundaries in digital fashion space where anything is possible. The world has never been more connected, people have the absolute freedom of creativity and self-expression and no physical resources needed to produce these beautiful dresses. It is also about the community and friendship. Each garment is a statement — it highlights individuality, women’s power and tenderness, support and sisterhood. And there is also one men’s look that I think fits well in the collection, too”, added Regina.
